IN A NUTSHELL

Experienced content strategist and writer with more than 25 years experience in marketing, fundraising/sales, and writing.

Strong technology adopter of marketing and web tools.

I’ve raised millions of dollars, delivered emails into the boxes of more than 100,000 people, and built scores of landing pages and websites.

SKILLS I CAN PUT TO WORK FOR YOU

Email Marketing
I live and breathe email marketing. I truly believe it is one of the most powerful tools to build your tribe. I’ve done everything from running entire email programs to crafting automated welcome series – from modifying html code to optimizing marketing segments. Did I mention that I was certified in Email Marketing by Hubspot?
Proposal Writing
I cut my teeth in the nonprofit world writing grant proposals. Well, actually I cut my teeth answering phones but that’s a different story. I developed annual plans, researched prospects, written one-page letters of inquiry and twenty-page proposals, and I’ve been at the table pitching and securing six-figure gifts.
WordPress website design and building
I like making websites. I’ve taught myself to install and customize WordPress-themed websites. Along the way, I’ve learned how to tinker with html coding and develop sharp content. I can get you from website concept to website reality quickly.
Direct Mail
Despite the digital revolution, direct mail is not going away. It consistently delivers returns on investments for nonprofit organizations. I’ve run everything from one-time year end letters to national acquisition mailings to quarterly donor appeals. I can manage your list selection process, write the copy, fine tune pieces with designers, run traffic with the printer and mail house, and help you analyze the results.
CRM Customization
I’ve worked with a variety of tools to manage your customer relations: Salesforce, Engaging Networks, and Salsa. I’ve customized fields and layouts, oversaw data migrations, and exported reports to analyze. Despite my liberal arts background, I’m not afraid of technology (and actually like it).
Donor Funneling
It’s not enough just to get someone in the door. You need to get them to convert. To make that first donation or purchase. I can design pathway experiences for your supporters and customers. I write clear copy with compelling calls to action. I’ve also optimized landing pages for conversions.
Content Marketing
Content is king. In addition to using paid ads to drive people to landing pages, you can also use content marketing. Strong headlines, easy copy, and a Clear To Action are the secret to persuading people to sign up for your email list, make a donation, or buy a product.

EXPERIENCE

2018–present     ASSOCIATE MANAGER, DIGITAL ENGAGEMENT | Marin Agricultural Land Trust

Managed strategy and implementation for all digital channels: email, social, and website. Daily management of Facebook, Instagram, Twitter, and YouTube. Responsible for designing and leading email fundraising efforts. Led efforts to select and migrate over to new vendor for email marketing, donation pages, and event registrations.

2015–2018     STRATEGIC PROGRAMS DIRECTOR | Turtle Island Restoration Network

Managed successful online giving program and direct mail program for all donors under $1,000. Oversaw migration 80,000 records with two decades of data to new CRM. Designed conservation program in Hawaii, secured $250,000 in seed funding, and hired first staff. Managed staff and vendors.

1997–2015     FUNDRAISING AND COMMUNICATIONS CONSULTANT | Self

Professional fundraising and communications for 18 clients with a focus on grant writing and individual giving. Clients included Earthjustice, Global Community Monitor, Rose Foundation, BioRegional, Earth Island Institute, Texas SEED Coalition, Marin County Bicycle Coalition, WildFutures, and others.

1997–2000, 2002–07    ASSOCIATE DIRECTOR | Sea Turtle Restoration Project

Managed foundation fundraising and direct mail. Led communications efforts including earned media, full page ads, website development and newsletter. Guided programmatic strategic planning including annual and quarterly work plans. Supervised 6 staff in 4 offices (two outside US).

1995–1997    MEMBER, BOARD OF DIRECTORS | Earth Island Institute

Responsible for financial and programmatic oversight of international environmental organization.  Chaired Program and Nominating Committees.

1993–1996    GRANTS ADMINISTRATOR | Communities for a Better Environment

Oversaw and managed entire private, government, and corporate grants fundraising program. Grew grants program from $343,000 to $700,000.

1991–1993    DEVELOPMENT ASSOCIATE | Earth Island Institute

Wrote grant proposals for core operations. Developed organizational brochure.

EDUCATION

1989    BA, ENGLISH/CREATIVE WRITING | Stanford University, CA

THE OTHER STUFF

BLACK BELT IN BRAZILIAN JIU JITSU | I even won a world championship title in the purple belt old man division

AUTHOR | Every morning I write fantasy, science fiction, and horror stories. And I occasionally get stuff published.

TEENAGE SUMMER IN THE AMAZON | I trudged the jungle vaccinating people against yellow fever.